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Design & everyday life
A little wild, a little wonderful.
Stories, objects, and people with a tiger spirit.
Explore the journal →The latest stories
Makers & Motifs · Oct 28, 2026
Where’s the Tiger in Onitsuka Tiger?
Follow the lines on a MEXICO 66, then turn the shoe around. There is more than…
Makers & Motifs · Oct 23, 2026
Why Is There a Tiger on Tiger Balm?
A leaping cat on a little jar: following Tiger Balm’s name, colours and old packaging.
Objects & Design · Oct 21, 2026
How Do You Build a Tiger Out of Bricks?
From Majestic Tiger’s orange stripes to Derpy’s blue grin: two ways to build a tiger out…
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Worth a closer look
Makers & Motifs · Oct 18, 2026
Why Is There a Magpie Beside the Tiger?
A small bird changes the mood of a big cat. Explore protection, good news and the…
Makers & Motifs · Oct 18, 2026
Why We Love Chubby Tigers
A tiger taking a break, a very substantial big cat, and a white tiger whose unlikely…
Objects & Design · Oct 18, 2026
A Tiger, a Comb, and a Coffee Break
Three encounters with the tiger in contemporary Korean everyday life.
A Korean eye for tiger-inspired design.
Tigertify begins with the tiger’s place in Korean culture, following tiger-inspired objects and the people behind them—from Korea and beyond.
Meet Tigertify →